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Defining an 8 point digital marketing strategy for an existing website

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1. Understand your goals and objectives
Define KPI's for company success from a digital marketing campaign 
2. Website SEO technical audit & set SEO goals
3. Market Awareness
Define market segments and customer profiling
Competitor Benchmarking 
4. Digital Marketing Audit
SEO Results and Digital Marketing / Digital Advertising Audit
Social Media Marketing Audit
5. Gap Analysis
6. Customer Behaviour Analysis
Customer interaction with digital marketing
Customer experience and interaction with website
7. Conversion rate optimisation of 
Digital Marketing Network and platforms
Website traffic and goal conversion
Drive and improve customer behaviour
8. Define ongoing digital marketing plan
Content marketing strategy
SEO strategy 
Advertising plan
Social media marketing plan
Define digital marketing analytic KPI's
Define customer experience KPI's
Ongoing conversion rate optimisation monitoring and plan

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